Charlie Gives Piers Morgan His Highest Ratings

Charlie Sheen’s appearance on “Piers Morgan Tonight” which debuted 6 weeks ago garnered its highest ratings. In the 25-54 demographic which advertisers and studio bosses covet the hour-long show had an average of 1.35 million viewers with 561,000 from the 25-54 demographic.

CNN only had 10 minutes to promote the show due to Mr. Sheen arriving at the studio 4 minutes before air time. Nielson ratings said word of mouth on social networking sites boosted the ratings for Piers.

The producer of the show Johnathan Wald tweeted:

“Incredible power of social media. Record ratings for @PiersTonight with no promotion whatsoever, just twitter/Facebook, word of mouth.”

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